While the tight economy truly sucks, we're seeing one big advantage: Many consumers have returned to the frugal ways our grandparents used during the Great Depression. Such practices as re-using plastic bags, limiting or abandoning credit card use, and using coupons to stretch our budgets have become ingrained.
In fact, coupon use has grown so monumentally the statistics for 2009 are staggering.
Coupon use grew to 29 percent, the first annual increase seen since 1992.
More than 3.3 billion coupons were redeemed in 2009, for a total savings of $858 million.
Nearly 30 percent of people surveyed by Promo P&I Newsletter in 2009 said they made a special trip to a store to use a coupon.
This trend started in October of 2008 - coinciding with news of the U.S. financial crisis - and led to 15 months of double-digit growth.
Read more: http://www.kansascity.com/2010/06/07/1998067/coupon-redemption-climbed-to-33.html#ixzz0r3hhB1xT
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